How we work
We are process-driven, user-centered, and goal-oriented.
We put the website visitors at the center of the website design decisions, offering an experience that will make them feel part of the solution and captivating them to the cause.
We closely collaborate with you to meet your needs and expectations, and providing a positive working experience.
We foster simple design, clean processes, and great tools to achieve a website that will make all stakeholders proud of.
Process
We follow a simple and proven process to achieve the best results.
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A consult call (video, voice, chat or email) takes place to discuss the project and agree on terms and price.
A proposal is signed, a start date is booked and first payment (50%) is due.
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A welcome document is provided to you with all the instructions.
We create the working environment. You write your vision and scope for the website. You provide all the content: texts, images, photos, etc.
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The project starts here. The goal of this phase is to agree on the basic ideas and structure of the project.
We will create a Mood Board (with a Color Palette), a Sitemap, Wireframes and organize the Copy. The structure and voice of the website get defined.
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During this phase the website architecture is developed.
We build the homepage and some critical pages (ex: secondary page, blog, form). The mobile version and full structure of the website are also built. The visual aspect of the website is done.
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The website is fully developed now.
All the pages and features of the website are constructed and tested. Some iterations for small corrections and improvements are made.
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The goal of this phase is to launch the website.
We optimize to search engines (SEO), we migrate the domain and launch the website. We provide you a final lesson about website maintenance. Final payment (50%) is due. The project is closed.
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The website SEO, speed, traffic, visitors, etc. must be regularly measured do have an insight into how the website is performing. Therefore, you get a clear picture of your visitors and their behavior, as well as what parts of the website need to be improved.
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The website content must be kept updated to build trust between you and your audience. Your supporters rely on useful and updated information about your cause, your volunteers want to know how they can help.
Furthermore, you need to improve your website or your marketing strategy.
Tools
We love tools. Good tools allow us to work with more quality and efficiency.
These are the main tools we use, to work with you.
SQUARESPACE
Squarespace is both a great tool to build websites and a reliable platform to host them. Squarespace is one of the most popular website builders, and is especially oriented to small organizations.
We have chosen Squarespace for building websites, for 3 main reasons:
1
Fast feedback
The websites are built online, therefore you may follow the construction process in real-time, being able to provide fast feedback, and adjust the design and functionalities to your expectations and needs.
2
Easy updates
The website is easy to update. Although a first approach to the tool for building a functional and professional website may not be simple, we provide a lesson about how to easily add texts, images or blog posts to your new website.
3
Security and robustness
Since the website is hosted by Squarespace, you don’t have to worry about security or other technical issues.
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Other tools
Other tools we will use for managing the project and creating the website are the following. No installations are needed.
GO MOOD BOARD
This is a simple online tool to create a Mood Board where images are collected to convey the idea about the visual style of the website.
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USE PASTEL
Another very simple online tool to annotate the website and provide feedback while it is being built. This allows you to comment directly on each website element, simplifying communication.
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